Thursday, 4 August 2011

Fresh From The Make-Up Room - The Tips of The Trade

We’re always so busy at the Fresh Academy making over hundreds of girls a month and helping them look and feel like superstars. We thought we’d let you into some of our make-up secrets as we also get asked time and time again how our make-up artists achieve such brilliant looks. This one is for all you gorgeous girls out there who wonder how the professionals achieve flawless looks, from sultry to sun-kissed, Punk to pretty, our expert make-up artist Lauren Jacobs took some time out of her busy Fresh Academy schedule to answer all of your questions about her talent and give all of you some words of make-up wisdom! 

1                   What is the most requested “look” at the Fresh Academy?

I get all sorts of requests but let’s be honest everyone wants to look like their idol! On the whole I’d have to go with the smokey eye!


2                   Can you briefly describe how to achieve this look?

Although it would seem out of the ordinary to do so, I would start with working on the eyes first before foundation.  Using darker colours can drip and smudge; this way if it doesn’t turn out as neat as you planned you can wipe the excess away and do a nice clean foundation base after.

Also, don’t think a smokey eye just has to be black and heavy, it can be in all sorts of colours and depths!

3                   What’s your favourite make up brand to use?

I have many brands in my kit but at the moment I tend to favour MAC. It covers all skin types and ethnicities and everyone knows the brand. 

4                   How do you keep make up on all day?

Ahh the secret everyone wants to know! I think no make up artist no matter how good they are can make make up last all day without having to do some kind of touch up, but certain tips can help it last longer.

·         Make sure your face is well moisturised
·         Use a primer on top of your moisturiser and underneath your foundation. Try NARS or Laura Mercier
·         Eye primer.  Try MAC Paint pot
·         Cream blusher and powder blush over the top, I suggest you
try Stila Convertible Colour
·         Set your foundation with a light coverage powder, I recommend MAC Mineralize Skinfinish Natural


5                   Any insider tips of the trade?

Probably given most of them away.  But the other one I can think of is ‘less is more!!’

6                   How long does it take you to make someone’s face up for a photo shoot?

It depends on the type of shoot but in the studio we have an hour for hair and make up.

7                   What make up do you wear every day?

I tend to keep my make up everyday very natural.  Either a tinted moisturiser or no foundation at all if I feel lazy. I like to keep it easy with a cream blush, concealer and mascara. Simple!

8                   How do you get fiddly false lashes stuck on easily?

This is a fiddly one to do on your own!!  Try tilting you head back and looking down in to your mirror to stretch your top lid and give you a clear view of your lash line.

9                   How long did you study to become a make up artist?

I trained for 4 years.  Doing 2 courses back to back.

10              Which celebrity do you think has the best look?

This is quite hard.  But I do love Christina Aguilera, Jennifer Lopez and Beyonce.

11              What made you want to be a make up artist?

I love being hands on and creative and always as a kid would do my friends’ hair and make up. So it seemed the right direction!

12              If you could only use one item of make up what would it be?

Eeek! If I had no choice it would have to be my……….eerrrr…..blusher I think! I’m so fair I need a bit of colour.

13              What are the top three make-up pieces you should never be without?

Concealer, blusher, mascara, I think the 3 main basics of any make up kit.

14              Any tips for a quick fix if you have no time and are running out of the door?

·         Use concealer for under the eyes and any blemishes.
·         Cream blush ( use a bit of lipstick (pink/soft red/peach) if you don’t have)
·         Set with powder
·         A nice coat of mascara

 And hey presto!

Monday, 25 July 2011

Fresh from the Miss England and Mr England Finals…

Wow the Miss England and Mr England finals at the Hilton Metropole Birmingham held last Tuesday 19th July were out of this world!  Our Team at Fresh were invited along to judge the Miss Fresh Modelesque round (more of that later) and to enjoy the spectacular that is the final in fact…we didn’t get home until 3.00am and some of us are still recovering. 

How do we describe this amazing event? We walked in to a professional red carpet entrance complete with a lady on stilts, who was greeting all the guests and obviously we thoroughly enjoyed the professional procession into the hotel and having our photographs taken for a change! We also mustn’t forget to mention the crowds of families who were there to cheer on their finalist – all looking nervous and excited and dressed up to the nines for the big night. There was a delicious dinner and plenty of fantastic entertainment from the likes of Sugardolls, NVS and Original Movements.  A huge 600 people attended this superb event and the atmosphere was electric from the moment we stepped out of the car and onto that red carpet.

The judging panel included our leader from Fresh, Charlie Kaufman, and the current Miss World, Kaiane Aldorino, Dragons Den’s Richard Fairleigh and the 2001 Miss England winner Sally Kettle.  Starstruck?  Us? Oh yes!  Fresh’s own Charlotte Holmes was looking beautiful as always in a dramatic long white dress and was a big part of the final, doing a fantastic job walking around the entire evening chatting to everyone while presenting for the online live stream.

The Fresh Academy was also there to judge Miss Fresh Modelesque.  All the lucky finalists of Miss England have been into the Fresh studio to have their entry shots taken in two different outfits; a little black dress and more casual sportswear.  It’s up to us to make the hard decision of who is the most photogenic and we announce the winner on the night of the final.  We were delighted to crown Georgia Coultas with the Miss Fresh Modelesque title and prize of a Fresh Academy photo shoot complete with a £1000 portfolio and a wall canvas.  Well deserved Georgia!

The actual final was more like a West End show which kept everyone glued to the stage – the Mr England finalists showed off how debonair they looked in a selection of smart business suits and not to be outdone the Miss England finalists all looked incredible in fitted red and white dresses, which visually had massive impact and looked great from where we were sitting.  Both the Mr and Misses took part in the spectacular evening wear section – and some of the outfits were simply breathtaking.  Then there was some fun with the men performing a cowboy scene complete with cowboy hats and lassoes and a performance in sportswear complete with break dancing from Original Movements, who were astounding to watch.











Finally the winners were announced…read on to find out more about our new Mr and Miss England 2011.

It has to be said that the Fresh girls loved both of the finals but maybe Mr England had the edge for us!  The winner of that one being the really gorgeous 19 year old Roland Johnson, he beat 12 other handsome finalists to scoop the title.  Those lucky girls who live in his home town of Godalming must be queuing up.  We bet he’ll be too busy to date over the summer what with his new modelling contract as well as appearances with his band too.  Talent and looks – Roland’s got it all! It must have been a really hard call for the judges because we thought they were all just gorgeous.
 
Miss England was given her crown by the 2010 winner, Jessica Linley, and beating all the other finalists to the throne Miss Everymodel, Alize Mounter took the crown.  The stunning 22 year old that actually comes from Wales but lives in Kensington in London was truly the star of the show. Alize is no stranger to modelling as she has already been on our favourite reality show, Britain’s Next Model, and she’s also nobody’s fool either currently studying journalism at Roehampton University.  Can we just say that we think the Mr England and Miss England would make a beautiful couple…?

We wish Alize luck for Miss World on 6th November – and we’ll be reporting back on that incredible event so watch this space!





Monday, 18 July 2011

FRESH TALENT AT THE ACADEMY – MODEL OF THE MONTH IN THE MISS ENGLAND FINALS

Some time last month gorgeous 19 year old Georgia Stanwix paid us a visit at our Academy in Watford.  Georgia, who comes from Marseton Mortaine, Bedfordshire, had a complete fashion photo shoot with her fabulous blonde hair styled by our hairdressing team and professional make up applied by the Fresh Academy experts.  Needless to say, Georgia is already a natural beauty and the extra touches make her absolutely stunning. Everyone agrees particularly as she is currently in the Miss England competition – having got through the semi finals.  It’s only a few days left until the big finals on 18th and 19th July as if you needed reminding. 61 beauties will compete at the Hilton Birmingham Metropole to win the coveted Miss England title.

Georgia certainly knows how to work a camera and our photographer really captures her at her best.  The camera loves her and so did we.  Have a look at her incredible shots and see why we selected Georgia to be our model of the month.  As well as beauty, Georgia also has great brains as she’s currently studying an NVQ in business. To exercise, Georgia also enjoys ice skating and if you need your nails done, Georgia has a great creative talent in nail art.


In the meantime, we’re sure that you girls out there can make a real impression with one of our fashion make-over shoots, in fact, if you think you’ve got what it takes to be our model of the month then what are you waiting for?  Get in touch and book your fabulous photo shoot.  Check our website www.freshacademy.com for all the details and we look forward to working with you soon.

Georgia, everyone at the Fresh Academy wish you loads of luck for the Miss England final next week, whatever the outcome we think you’re terrific!


We have an amazing competition for you Fresh fans!  Want to win your own fashion make-over photo shoot and free A5 image showing just how beautiful you are?  Just answer this simple question:

Which other “Georgia” won the 2007 Miss England finals? Answers via Facebook please, just search Fresh Watford, become our friend and email us the answer and you will be entered into this fantastic competition!  Closing date Monday 25th July 2011. 
 

Tuesday, 5 July 2011

A Fresh Photo Opportunity (Say Cheese, or bananas, or apples or sausages…)

Having not had photographs done of my two children for well over a year, I thought it was about time I made the effort and organised something.  For most people, I suppose, it’s easy to organise but for me it’s a monumental feat!  The fear of my naughty 2 year old mostly has put me off.  I’ve got 2 very little ones, and yes they can be extremely cute, and yes, like any Mum I think they’re the sweetest, most beautiful, gorgeous kids that were ever put on earth but they can also be hard work as you Mums (and Dads) out there know.  With 18 months difference between both of my little monsters, you sometimes dread these sorts of occasions!  My eldest, Max, is good as gold, from the word go, he (mostly) did what he was told to do, but my youngest, a daughter, Millie, is a terror certainly for a lot of the time!  Since she hit 2 going on 22 (last week) the tantrums have well and truly set in and she most definitely does NOT do what she’s told so you need real patience.  Something I’m lacking these days!

Bearing all this in mind (or not bearing this in mind at all, in fact, I just ignored all of the above), I set about finding a photographer that was both reputable and local.  Lucky for me the Fresh Families Studio is in Watford, about 5 or 6 miles away and it ticked all of the boxes.  I have seen their studios advertised in various local newspapers, in magazines, online and also through others who I know have visited the studios to have a shoot and have been over the moon with the results.  I also “found” them on Facebook and now “follow” them on Twitter (it’s the done thing these days!) so I can keep up with all of their news and it also means I know about their promotional offers which is always a bonus.

Just a little bit of digression, I booked the appointment with absolute ease.  The lady on the phone was helpful and patient trying to fit us in on a date and time that suited me, and then I was sent an email confirmation with ample useful information about the shoot.  I even received a reminder email and a great checklist of what Fresh Families suggest to bring with on the day.  So far, I’m impressed!

On the day of the appointment, I packed 3 outfit changes (I actually only used two but it’s good to get an opinion when you’re there, more is less so to speak!), I also packed those all important hair accessories for my daughter – a must have if their hair gets in the way!  I packed shoes too, to go with different outfits but I didn’t need them as they were barefoot for the duration.  Oh, as a suggestion – pack drinks and some bribery, diamonds work for me, chocolate works for my children.  I also explained as best I could to a 2 and 3 year old that they were going to have some fantastic and fun photographs taken of them.  As far as they were concerned, they were in the car and about to go on an adventure, it could have been Disneyland for all they understood, but they were very excited nonetheless by a different journey than the usual nursery, grandparents, park and friends!  Note:  I gave my 2 year old an hour nap before hand.  If I was to do this again at her age, I think I’d let her sleep longer she was tired and grumpy, I was therefore, concerned.

We arrived in plenty of time and both kids were looking as good as I could make them look, considering my daughter won’t sit still for a second.  Having rung the buzzer I was quickly greeted by a young and friendly lady called Hollie who was good with the children too and we were shown through to the awesome studio!

The door opened to a plush purple coloured entrance with a flight of richly carpeted stairs to the right and a corridor leading to a modern and comfortable reception area, with photographs adorning the walls (as you would expect) and an inviting seating area.  The receptionist was efficient yet friendly and we were dealt with immediately, something I feel paramount when you have two impatient children desperate to explore a new environment.

I cannot stress how pleased I was to find out that the man himself, Charlie Kaufman, was to take the children’s photographs.  Charlie is the brains behind the Fresh Group, which includes Fresh Academy and Fresh Families and he has over 20 years of outstanding experience…bluntly he absolutely knows what he’s doing and I had no doubt in my mind that the results would be excellent.  My only doubt was how the children would behave; they say never work with animals or children.

I have to say Charlie is totally professional yet great fun and exceptionally patient.  From the minute he saw the kids he was divine with them.  He had my son, Max laughing within seconds and even got my stroppy madam daughter Millie giggling.  I remember thinking to myself how important it is that the photographer has a rapport with kids.  If you understand kids then that must be half the battle.  I relaxed!

A few moments later we were whisked into a huge studio. This isn’t any old studio.  It’s a state of the art professional photography studio!  No little back room with a white backdrop for us, no Siree!  We had the choice of three different sets (and believe me there were loads more to choose from) and there were tons of props from chairs, tables, tree like things, wallpapered backdrops, bar stools, a disco floor (!), funky benches…even chains, but we didn’t use those, although I was tempted to wrap my daughter in them at one point.


The first part of the shoot involved both kids sitting on an oval shaped seat together with a white backdrop.  Sounds easy right?  Well, getting the both of them to sit together, hold hands at the right moment…perhaps cuddle each other…hmm, not so easy.  How do you keep kids still on these shoots?  Charlie had all the answers!  Silly noises?  Check, funny props?  Check, say bananas?  Check! Tickle Stick? Check! Peek-a-boo?  Charlie will play that game if you need him to!  Nothing was too difficult for him and the kids had a ball.


Mums out there with the terrible 2’s take note.  My daughter had a meltdown on the disco floor, and not a meltdown of the dancing kind!  Millie performed a full blown refusal to join in the photo shoot.  Charlie said move forward, she went backwards, sit still, she ran forward…whatever was required of her wasn’t what she wanted to do.  In professional style, Charlie just concentrated on Max until Millie was ready to participate again, after a pocket sized bag of chocolate buttons that Mum had brought with (Very Important Tactic!)

The last set was my favourite, a great big sumptuous and fluffy, soft and inviting bed which my children just loved bouncing up and down on.  This put them in a really jolly mood so there were plenty of natural smiley shots to be had.  Charlie managed some great moody shots too, of my 3 year old boy, hands in pockets, furrowed brow….and obviously when my son was the centre of attention, my daughter had to have a piece of the action. Never one to miss an opportunity Charlie would maximise the potential and snap away!

Once the shoot was complete, the debris of my children cleared up and everything back in order.  Coats on, drinks and biscuits in mouths it was time to enter the viewing room…now, it’s my advice that you have someone else with you whose opinion you value and trust.  I only had my own and I am not a good decision maker.  The viewing room is a comfortable, plush seating area with a huge cinema screen where I was able to view the fruits of Charlie’s (extreme) labour.  There, in glorious technicolour, were my children in dozens and dozens of amazing photographs.  Both my children and I were mesmerised at the shots on the screen – my kids thinking they actually were on TV, and me because the shots were just terrific.  Every one capturing a twinkle here, a tiny glint there, a sweet smile, a raucous laugh, a glance in another direction resulting in a natural shot…you name it, it was done and even days later I am still unsure I have selected the best of the shots taken – put it this way, if money was no object, I would have bought the lot!  Anyway, I am absolutely thrilled with what I’ve got and I will most definitely be going back next year for another photo shoot, I couldn’t fault any part of the experience, it was second to none.

All in all a fantastic hour and a half absolutely filled with fun and real top quality results (despite the odd tantrum or two, from my kids, not me).  Max and Millie had a blast, Mum was delighted and the photographs speak for themselves.  There is one hitch though, one complaint I’ve got with the whole Fresh Families experience that I have to warn you about and that’s how hard it is choosing the best pictures because in my opinion (the doting and proud Mummy), they’re all completely and utterly FABULOUS!

To book your shoot contact Fresh Families www.freshfamilies.com
Unit F
Penfold Trading Estate
Imperial Way
Watford
Herts
WD24 4YY

Tel : 01923 212 673
Email : 
info@freshfamilies.com



Monday, 20 June 2011

FRESH AT THE MISS ENGLAND SEMI FINALS – after the Heats, THE HEAT IS REALLY ON


We are honoured and privileged to have been part of the judging panel at the Miss England Semi Finals, which were held on Monday 13th June.  Rain didn’t stop play and what a fantastic day was had by all, contestants, organisers and judges alike!  Firstly, the venue is fabulous if we say so ourselves.  Who doesn’t want to spend time at Champney’s Springs, Leicestershire – The Champney’s Group recently won the award for the 2011 Conde Naste Readers Spa Retreat of the Year which went to their Forest Mere Spa. We definitely were impressed with the stunning location; glorious landscaped gardens and delectable food, everyone who attended were so well looked after…we’ll definitely be going back. For a tense fixture in the calendar it’s the perfect place as it’s aura of calm and serenity most definitely helped all beautiful semi-finalists be much more relaxed for this important day. 


The rounds were split into four and there were a total of 54 fantastic girls who all took part.  We always find it hard to judge these events as there is something special in every girl that takes part, in fact, every girl who comes into our Fresh Academy Studio has a certain something that makes them all uniquely beautiful.  The Semi Finals have a boot camp in the morning and an interview later on, plus a superb fashion show which was set in a breathtakingly decorated marquee.  This is known as the “Eco Round” and the “Evening Wear Round” – we think that’s our favourite, always great to see the girls dressed up for a stylish party!

Amongst the 9 Semi-Final judges, we were represented by Charlie Kaufman who is the founder of Fresh, a top photographer himself, with years of outstanding experience he knows exactly what he’s looking for when looking at beauty, behind a lens and in front of it. The judges come from all different areas of the fashion, media and beauty industries, from former beauty queens to hairdressing, and the current Miss England herself, Jessica Linley. Each was looking for something individual and has their own ideas and opinions on who should go through – believe us, it was one tough selection process.  As well as the obvious, which of the finalists are the most gorgeous, personality is a key factor in going further in the competition, as is community work, and we spent a long while deliberating all the ladies who were in the Semi’s.  Every one of the girls was debated and it is always hard letting the ones who don’t make it go as they’re all fantastic.  No doubt the finals are going to be extremely difficult to decide. 

Obviously this event is key as it’s the run up to the Miss England Finals on the 18th and 19th July.  Here’s a list of the amazing girls who are going through to the Miss England Finals, we wish each and every one of them GOOD LUCK:

Miss Bath City Amy Willerton
Miss Harrogate and District Alexandra Devine
Miss Sutton Coldfield Roxanne Smith
Miss South West London Margarita Nazarenko
Miss Wigan Abbie Green
Miss University Katie Farr
Miss Fylde Coast Sophie-Leigh Anderson
Miss Blackburn Harriet Noakley
Miss Newcastle Hannah Gray
Miss Preston Runner Up Hollie Robinson

Think you’ve got what it takes for 2012?  Then let us know and check out our website www.freshacademy.com for further information on our Fresh Academy photography, make-over’s and our stunning portfolios.  Remember this, the winner of Miss England will go on to compete in Miss World, where the prize is an astounding $100,000!


Monday, 13 June 2011

Leanne, our Studio Manager tells you all you need to know about being the Fresh Studio Manager...

We thought we’d do something different this week and give you an insight into the world of the Fresh Academy Studios.  For those of you who have passed through our doors you will have met various members of our fabulous team, including our Studio Manager Leanne Pearson. 

Leanne makes it all happen!  She co-ordinates all of our fantastic photo-shoots and keeps you comfortable and happy making sure your Fresh experience is 100% brilliant!  Leanne has bags of experience and knows exactly what works for our customers.  How does she know what works? How does Leanne co-ordinate all these shoots?  How did she manage to get such a great role at the Fresh Academy and how does she keep so calm and relaxed when things get really busy… We asked lovely Leanne lots of questions that you often ask us and also give all you budding Studio Managers out there a glimpse into “A Day in the Life of a Studio Manager”.


  1. Who’s the most famous person to pass through the studio’s doors?
Probably Danny Jones from McFly. We also had a few of the Britain's Next Top Model girls in for portfolio updates.

  1. What’s the worst thing that has ever happened to your team at the Fresh Studio?
That would be when a girl who came in for a portfolio shoot left her bag of clothes and shoes on the train. Luckily we have a cabinet of accessories here that she could borrow, and a few nice members of staff willing to give up some items of their clothing!

  1.  What’s your favourite set?
Our sets are always changing in the studio to make sure everyone gets something different from their shoots, but if I had to choose a favourite I'd say our blue/grey door as it is the perfect most flattering beauty shot lighting.

  1. What’s your favourite “look” to shoot?
 My personal favourite “look” to shoot is quite quirky, trendy and a bit daring;  although of course we can have fun with every look that comes through the studio door.

  1. What’s the most amount of people you’ve had for a photo-shoot in a day?
The most amount of people through the door in one day has been 18. It was a long day for all, but everyone still managed to love their photographs!

  1. What’s the strangest request you’ve ever had?
That would have to be a lady that wanted to BE a cat- she wanted to look as feline as possible in her pictures and even brought in whiskers to apply to her face and a tail as well!

  1. What’s the most popular request?
The most popular request is an obvious one- to look as beautiful as possible, and to be directed through the shoot by our team!

  1. What would you like to see as a set at Fresh Academy?
I would still love to have a bath tub put into the studio- filled with beads or jelly beans!!

  1. How did you become a Studio Manager?
I became Studio Manager after a few years of working as an assistant then as a photographer at Fresh. My hard work and organisation skills were recognised by the Directors and it just shows that dedication to the company pays off!

  1. How did you get your job at Fresh?
I got my job at Fresh whilst i was studying photography; it was a weekend assistant job. I heard about Fresh through my hubby who is a hairdresser and has styled hair for shoots for his salon at Fresh.

  1. What are your qualifications?
My qualification is a National Diploma level 2 in photography. However this is an industry where you learn just as much “on the job” as you do in college or at university. It is all about creativity.

  1.  What advice do you have for anyone who wants to be a Studio Manager?
My main piece advice would be to keep organised! There are always a million and one things to do, all of equal importance. I need to remember to check my staff diary to see which photographers are booked in for which days, and how many make up artists are needed on each shooting day. To be a studio manager you have be dedicated to the company and have faith in your team.

  1. What’s your favourite photograph ever?
I don't have one singular favourite photograph from Fresh, but I love the set of pictures taken for the Boudoir by Fresh launch. The lighting was beautiful, the models were fabulous and the mood of the pictures was perfect for the whole Boudoir scene.

  1. What suggestions do you have for any wannabe models?
Any wannabe models need a nice strong set of images to email through to model agencies. The pictures should show a variety of expressions and a variety of crops to show full length, half length and close up. Also for aspiring models patience is a virtue. It is highly unlikely that the very first ever agency you approach will take you on immediately.  Don't give up- keep trying, and keep updating your portfolio...

  1. What’s the best piece of advice you’ve ever had?
Trust in your instincts- they are almost always right!

  1. What’s the best thing about being a Studio Manager?
1) Your days are never monotonous as a studio manager. No two days are ever the same.
2) You build relationships with all members of staff in the whole company
3) You're the only person who sees a customers whole entire journey with Fresh through from beginning to end. From their booking, to their consultation, their hair and make up choices, their shoot, their viewing, the retouching of their images, the printing and then finally overseeing the finished product.

  1. Who is your fashion icon?
Without question Nicola Roberts. Her style is quirky yet sophisticated, and her hair and make up is always perfect for her complexion- she makes us pale people feel proud!!!!

  1. Describe a typical day!
A typical day in the studio begins with the staff member's viewing the job sheets (diary) for the day so everyone knows who is coming in for a shoot, when, and why. Then the make up artists are briefed on times their customers will be sent up to them. We set up the studio- turning on all the lights, getting the camera set up. Then customers begin to flow in! Each customer has a consultation to discuss why they are here, what they are looking to achieve from the session and what end product they are aiming for. They are then sent to either hair or make-up if applicable, or straight into the studio for their shoot. After their fun filled photo-shoot we take them for an instant viewing on our cinema screen in the viewing room and show them through all the images that have just been taken. They then select the ones they would like to order usually with our professional opinion thrown in for good measure! Then this is all repeated for every customer who comes through the door. A typical day at Fresh is fast paced and busy, but we make sure every customer is looked after throughout their whole Fresh experience.

  1. Tell us a little about the team at Fresh…
The team at Fresh are all young and enthusiastic, have an extreme passion for their art, and enjoy making people look and feel fantastic!

  1. Finally, what’s the best thing about working at Fresh?
It’s making people look and feel fantastic!!! Creating amazing images that people can keep and treasure and show off forever! Above all, on a personal note, it’s great to turn a hobby into a career.

Thanks to Leanne Pearson for her words of wisdom – I’m thinking of making a career change now!