Face of the Hair Group – another great year, another sensational winner!

As you probably know, we’ve been rushed off our feet lately searching for the next winner of Face of the Hair Group for 2011.  The last few weeks has seen a flurry of activity at the Fresh Academy preparing for the grand finale, getting the entire judging panel together and organising the 22 chosen beauties to come in with everything they need for the big day.

Our search began late August last Summer when we started publicising through social media channels Facebook and Twitter and then launched the Face of the Hair Group website, www.faceofthehairgroup.co.uk.  Those who wanted to enter uploaded their photograph and filled out the entry form on the site which then appeared on our computer screens at Fresh Academy and so started the grand competition! The Hair Group representatives selected the entrants for the competition from the thousands of forms and everyone was notified.  Following this, each entrant to get through this first round was invited to the Fresh Academy’s state of the art 8000 square foot studio to have their entry shots taken by our professionals, and the Hair Group team then painstakingly went through all of these photographs to select the final 22.  That was hard work, believe us we had some superb entries.

In 2011, Parris Reid was crowned with the 2010 title and has enjoyed a year long reign fronting the Hair Group’s national promotions in well-known newspapers and magazines.  As well as this, she won a modelling contract with Models Plus and has started her modelling career which no doubt will be very successful.  As well as the aforementioned, Parris also received a host of goodies from Make-Up Guru’s Barry M AND a promotional campaign with them as well – the prize list was extremely well received for the 2011 competition too!

With thousands of entrants whittled down to the final 22, the date for the final was set for Friday 8^th June 2012.  Fresh Academy always loves these competitions, the day is so enjoyable, lots of interesting personalities come through the door and there is a really buzzing electric atmosphere.

Joining Fresh Academy for the big day to judge was Stevie Walters, the MD of Models Plus, our very own Charlie Kaufman, the MD of the Hair Group and Fresh Academy, stunning Parris Reid, last year’s terrific winner, and TV presenter Anna Watts (you may remember Anna was the previous Miss London and a Face of the Hair Group top 10 contestant, plus a star of Shipwrecked on Channel 4…quite a list!)

So, how did the day work?  The finalists arrived at the Studio to register and begin their rehearsals with Lisa Powell, a well-respected choreographer.  All the girls had done their own hair and make-up (we have to say we were impressed with how great they looked!)  The Studio was packed, and we mean PACKED with 22 beautiful girls.  Then, from the middle of the afternoon, the finalists’ guests arrived, mainly mums and dads and the competition started hotting up!  The day was split into three rounds, a jeans and black vest round, the bikini round and then a top ten announced.  The top ten girls paraded in cocktail gowns before the winners were announced.   Our judges huddled together to deliberate and made their final decisions. It’s a tough job as they say, but someone’s got to do it and it really was a tough job this year.  Maybe harder than other years!

Drum roll please!  The winners in reverse order…

In 3^rd place, Mia Champion

In 2^nd place, Joanna Cox

Finally, the winner of the Face of the Hair group competition 2011 was crowned…Charlie Cockbain from Liverpool – we know we’ll be seeing a lot more of Charlie throughout the next year and wish her many congratulations.

For more information about Face of the Hair Group, look out for our next competition which should be online from the end of this summer or email hollie@freshacademy.com.   You could also check www.faceofthehairgroup.co.uk for the procedure and information on previous winners.